Giu in Calabria wants to promote the goodness of the products prepared according to ancient recipes and the result of artisan knowledge. "Giu" is synonymous with the SOUTH where the food is tastier, the sun warms all year round, a few steps from home you can reach the sea or the mountains. We are in Calabria, the Region that hosts the largest natural park and the cleanest air in Europe, the Sila, nestled between km and km of sea coast. Warmth, hospitality, welcome are the values that distinguish us.We are located in the narrowest point of Italy, the Isthmus of Marcellinara, the place where 30 km separate the Ionian Sea and the Tyrrhenian Sea. This is where our dreams are born. A small tongue of land from which it is possible to see both Sunrise and Sunset. A unique place in the world!We want to enhance and promote our natural, sustainable and chemical-free products from local producers, who with enormous sacrifices prefer quality raw materials and craftsmanship to industrial production. This is the place to search for quality, organic food and tradition. Giu in Calabria was born from that strong desire to bring true familiar flavors to those who, due to various constraints, had to go and live outside their country of origin: workers, off-site students, emigrated families or in any case for all those who love and still appreciate the flavors deriving from the warm lands of the south.We are young people who aim to overcome the famous cliches to share the beauty and know-how of doing business, with courage and passion. The same grit that helped us choose to stay in our childhood places. All the products promoted in our ecommerce are made here, in Marcellinara and in the neighboring towns, by local producers!It is our intention to broaden our horizons by promoting the products also to the world of B2B, catering, hotels, interested tour operators, sure of the quality and excellence of the raw materials offered: cured meats and artisan pasta, 100% natural honey, preserves and certified organic products and much more.Giu in Calabria, the online shop of True Mediterranean Flavors!